At ICI Company and our trusted arm, Loan Counter, we don’t just offer financial services — we deliver peace of mind. With over two decades of proven expertise, industry-leading partnerships, and a relentless focus on client satisfaction, we’ve built a reputation as one of India’s most dependable financial consultancies. Whether it’s securing the right loan or crafting an investment strategy, our client-first mindset, transparent process, and results-driven approach set us apart in a crowded market.

🌟 Legacy of Trust
With 23+ years in the financial sector, our experience speaks volumes. We’ve consistently delivered results across economic cycles.

🏛️ Strong Banking Network
As DSAs and associate partners with top banks and NBFCs, we provide clients with unbeatable access to the best loan and investment options.

📈 Client-Centric Approach
We listen, understand, and recommend only what’s right for you. No pushy sales — just genuine financial guidance.

⚙️ End-to-End Support
From the first consultation to final disbursement, we’re by your side at every step. Our process is smooth, quick, and hassle-free.

🔍 Full Transparency
No hidden charges. No fine print. Just clear communication and honest advice that helps you make informed decisions.

👨‍💼 Expert Leadership
Led by Mr. Rajeev Kumar Agarwal, our team is guided by deep industry knowledge and strategic insight that drives meaningful results.

📊 Diverse Solutions
We offer a wide range of financial services — from personal and business loans to investment consulting — tailored to meet every need.

🚀 Quick Turnaround Time
Time is money, and we don’t waste either. Our efficient processing ensures fast approvals without compromising accuracy.

📞 Dedicated Customer Support
Got questions? We’ve got answers. Our team is always ready to assist with personalized service and real-time updates.

🌐 Pan-India Presence
No matter where you are in India, our services reach you. We’re just a call, message, or visit away from helping you thrive.